mindway

How to Measure the Success of Fashion Company Today

A differentiating factor of the fashion industry today is its orientation towards product personalization at affordable prices, the ability to achieve that is a determining factor for the supply chain in fashion companies, and also their success from a customer perspective. 

Traditional KPIs (Key Performance Indicators) look at the financial performance of a company, they are essential to measure and quantify success, and they are important for strategic planning. However, as the consumer starts to value experiences and attach themselves to brands and brand culture, there are other factors that must be considered, particularly in an industry like fashion that is all about constant change and moving towards the aforementioned trend of personalization. 

In the paper “Key Success Factors for Organizational Innovation in the Fashion Industry” by Fabio De Felice and Antonella Petrillo, they propose looking at the Multi-criteria Assessment Balanced Scorecard in order to encompass a larger set of factors that measure performance, including customer perspective, financial perspective, internal business perspective, and innovation perspective; resulting in better understanding of the business and an improved strategy analysis.

With constant decision-making as a part of the challenges of the industry, this tool could definitely make the difference for a business. 

Do you want to learn more? Check out our Introduction to Business Management short course by clicking here.

My Experience as a Student at ELLE Education

Only just a year ago, I was completely lost in finding something that I could see myself pursue in the future. It felt as though a lot of people around me knew what they liked and what they didn’t and were all somewhat paving their ways. There was nothing wrong with that but I felt a deep desire to go after something that I was passionate about too. It was after a couple random trips to Tokyo during the summer that reinforced my curiosity and interest in the fashion world. More specifically the concept of being involved in a fashion event was exciting to me. After spending hours online looking for opportunities to get involved, I found ELLE Education. It was perfect. They offered a huge variety of courses that are not only provided online, making it easier during these unprecedented times but also, their professional knowledge and active involvement in the industry meant a solid and reliable education. It has now been half a year since I started the Marketing and Communications for Fashion and Luxury Brands program and I can honestly say, I’m very glad that I decided to enrol in the program. I chose this specific program because I thought it would be a good start to getting to know the fashion industry having never had any experience before. I am also currently a university student studying in Canada and thus, the online program was very fit for my situation.

Getting started with the classes was very exciting and I quickly found myself becoming eager to learn more. In contrast to many of my classes I take at university, the lectures offered in the program keeps me attentive and interested in the subjects. It is very clear to me that the professors are just as passionate about the fashion industry and know exactly what they are putting out. Lectures also include snippets of a variety of videos and photos that further elaborate on the topic of discussion. Communication with professors and other students is also maintained through webinar meetings, emails, and discussion threads. The effort put into wanting us students to succeed is another driving factor that motivates me to want to do my best in the course. There have been times where I felt overwhelmed with juggling this program as well as my university life. However, the program is simple and does not bombard us with complicated procedures. In addition, the tests that are held once a month has allowed me to be more flexible with my time and lessen the overwhelming feeling from workload.

As a student at ELLE Education, I have been able to reflect on the realities and details that go into the simplest of decisions. As obvious as that may sound, it is very easy to only pay attention to the execution of the final products. I have built a lot of respect for the processes that go on behind the scenes as that truly is the most important part. In today’s generation, we are constantly adapting and evolving more quickly than ever and innovation and uniqueness is demanded. I’ve learnt that the industry needs people who are willing to bend the standards and provide new perspectives, because it is of course thanks to those kinds of people that we are able to have what we do in fashion today. It is so much more than meeting the needs and desires, we must extend our ideas beyond that and be fearless in finding beauty in something that may feel uncomfortable to do. The environment is something that also needs not to be forgotten and I have come to realize that as important as it is to work our imaginations, we must also make sure we are making responsible decisions that lessen the problematic effects of producing. The program has only developed my passion and I am hoping to take the Fashion Events course next time.

Chisato Mizumoto(Marketing and Communications for Fashion and Luxury Brands)

My Experience at ELLE Education by Ellis

My name is Ellis, I am 23 years old, Dutch and living in Amsterdam and I am enrolled in Fashion Business (formerly Introduction to Business Management).

I chose to follow this course since I'm interested in entrepreneurship, and I am always looking for possibilities to gain more knowledge of business management and all business processes involved. Next to that, the link to Fashion and Luxury with this course made it even more appealing to me.

Through this course, you will immediately get a basic understanding of all the facets that you will encounter in the implementation of business processes. With this knowledge your fundament is strong. In addition, the material is very much in line with everything that is currently going on in the world; crisis-management and sustainability are keywords!

The best part of studying at ELLE Education is that it is completely online, but you still feel very involved in the course. Communicating and brainstorming with the teacher and other fellow students is very easy. Besides, it gives you the freedom to determine how to schedule your days in terms of studying and preparing for the exams.

Ellis(Introduction to Business Management)

Is an Expert Certificate Right for You?

Want to take more than one short course? Make sure they are under the same Expert Certificate area of knowledge, and you could take your certification further. 

What is an Expert Certificate?

An Expert Certificate is a complementary certification issued by Mindway Liberal Studies and ELLE Education; and one of the many educational paths you can take in our platform.

This certificate is issued to those students who complete three short courses under the same area of knowledge within a period of 2 years.

Right now we offer three possible ones: Event Direction, Product Launching, and Editorial Processes. See all the courses under each area of knowledge here.

How would it benefit my career?

Expert Certificates give you knowledge of the different roles and focuses within the same sector. This means you will gain a 360 degree view of all the roles, competencies, tasks, knowledge and responsibilities needed to direct an event, launch a product, or carry out an editorial. Furthermore, you will walk out with the managerial skills to handle all of them.

This certification can show recruiters that you are willing to go the extra mile to achieve your goals. It can give you a boost to better understand the industry you are in, and if you are an entrepreneur it can give you a more complete picture of what your business needs to succeed.

How can I sign up for one?

You can sign up for three courses at once at the time of registration (this will give you a 15% discount on the third course), or you can ask the admissions team for it once you have completed the three courses under the same area of knowledge.

See all the details here!

Everything You Need to Know About Our Diploma Courses!

Are you thinking about signing up for one of our diploma courses? Here is everything you need to know! 

Certification:

All of our diplomas have European accreditation, they are done in partnership with Complutense University of Madrid.

Location:

Our diplomas are 100% online and available worldwide! You can sign up from any country in the world.

Duration:

They have a duration of 6 months!

Evaluation:

Your knowledge is tested through multiple choice exams at the end of each module in addition to practical exercises that test that you can apply that knowledge to real cases.

Format:

Classes are in video format and they are accessible at any time, presentations from professors are also available on the Online Campus.

Tutoring:

You have a personalized tutor who you can ask all your questions to throughout the duration of the program.

Faculty:

Professors at ELLE Education are all practicing professionals from all over the world with academic experience.

Guest Speakers:

They share their industry secrets with you in short sessions to prepare you for the working market.

FAQ:

How can I interact with my classmates?

We have an online forum where you can constantly start conversations and get in touch with them.

Can I do a diploma course whilst completing other courses?

The answer is yes! We have students who are doing both!

Find more information about the specific course you’d like to sign up for by clicking here!

Get Familiar with our Newest Open Programs!

At ELLE Education our main goal is to provide accessible education on lifestyle to as many individuals as possible worldwide! For this reason we are constantly renewing our academic offering to suit your needs. Our newest additions only emphasize our commitment to our goals, want to know how?

Our Open Programs have no deadlines for enrollment, you can sign up at ANY time during the academic year. We give you 2-3 months (depending on the length of the program) to complete the program, but you decide when you are ready to complete your evaluations.

All of these programs, certified by ELLE Education and Mindway Liberal Studies, are led by one single professor with industry experience and who will give you the keys on niche topics that allow you to specialize in your field.

The current offer will continue to expand but so far we have two programs available:

Disruption in Fashion – 3D Collection: Design, Develop and Present by Mourad Bahrouch (CEO of Mountain Collective)

This program allows its students to understand the role of the digital fashion designer, especially after the COVID-19 pandemic and its effect on the retail industry. Taking technology and innovation as the driving forces behind the value of brands in today’s industries.

The program is directed at upcoming fashion designers, or fashion designers who wish to update their skills, and online retail professionals.

The Psychology of Consumer Behaviour by Kate Nightingale (Professional Consumer Psychologist)

This program is designed to provide its participants with the keys to make their brands last over time.  It centers around the principles of consumer behavior and why consumers do what they do, allowing students to make well-rounded branding strategies.

The program is based on Kate’s own consulting keys to her own clients and it’s directed at brand executives, retail directors, brand founders, investors, marketers, designers, strategists, architects and insight teams. It’s also a perfect course for marketing teams. 

Find out more information about each course, or sign up by clicking here!

My Experience at ELLE Education

I have recently joined the ELLE Education platform out of love for fashion.

I am currently doing the Retail Management diploma course with them, and probably will continue to enroll in many more. I have chosen this particular course to broaden my knowledge in the retail industry and become an exemplary manager in the retail world. ♥️

The materials ELLE Education offers students are super interesting and very detailed. Their seminars (videos) are captivating and enjoyable.

The best thing is that I can afford to study whilst having a job, as everything is online and up to my personal flexibility.

I am very excited to achieve my diploma and start with the next one! Haha 

Noela, 26 years 

From Romania - Living in Vienna

Noela Sinescu(Retail Management and Digital Customer Experience)