Diploma Course Marketing and Communications for Fashion & Luxury Brands Online. VII edition

The seventh edition of the Diploma Course Marketing and Communications for Fashion & Luxury Brands is a education program organized by ELLE Education and mindway in collaboration with Camilo José Cela University (Madrid).

Program Overview

The Diploma in Marketing and Communications for Fashion & Luxury Brands is designed to provide you with comprehensive, practical, and up-to-date training in the core areas of marketing and communication for the fashion and luxury industries.

Throughout the course, you will learn how to develop and implement marketing strategies, master luxury brand communication, and manage social media and influencer marketing campaigns—essential skills in today’s digital era.

Main areas of study:

• History of Fashion
• History of Luxury Brands
• Fashion Trends
• Business Strategies Behind Fashion Luxury Brands
• The Use of Neuromarketing in the Luxury Sector
• The Perception of Value in Luxury Products
• Sensory Marketing
• Storytelling and Content Marketing
• Omnichannel and Transmedia Campaigns
• Luxury Brand Communication
• PR Strategies for Fashion and Luxury Brands
• Niche Media in the Fashion Industry
• The Role of Influencers and Brand Ambassadors
• Social Media Ads and Digital Campaigns
• Online Channels

To discover the full curriculum in detail, download the program brochure.

A Flexible Way to Learn

Enjoy the freedom to learn at your own pace with 24/7 access to academic content.
Our online learning model offers pre-recorded lectures by professors and guest speakers, complemented by curated reading materials that lay the foundation for a solid and up-to-date understanding of the field.

Shape your academic journey around your lifestyle, gaining both knowledge and inspiration whenever and wherever you choose.

Your Connected Learning Hub

Our programs are designed to adapt to your schedule and lifestyle.
You decide how to organize your time, accessing lectures and materials whenever you prefer.

Through our Online Campus, you will have access to:

• Class notes
• Additional documentation
• Video recordings of online sessions
• Academic calendar

Assessments are conducted through mandatory practical exercises and online tests, allowing you to demonstrate the knowledge and skills you have acquired.

Our learning methodology is based on the Harvard Business School Case Method, encouraging the practical application of frameworks to real-world scenarios.

From Learning to Leading

This diploma provides an immersive experience into the dynamic world of fashion and luxury communications, equipping you with the cutting-edge skills and strategic vision needed to stand out in a competitive industry.

This program prepares you to become a highly qualified professional in roles such as:

• Fashion Brand Manager
• Fashion PR Manager
• Luxury Communications Manager
• Digital Marketing Specialist
• Social Media Manager
• Influencer Marketing Specialist
• Content Creator for Fashion Brands

Building Your Network

Expand your professional horizons and connect with a community that shares your passion and ambition.
At ELLE Education, you will become part of a dynamic ecosystem of students, experts, and industry leaders.

Through exclusive events, collaborative projects, and interactive platforms, you will build relationships that go beyond networking—opening doors to new ideas, opportunities, and career growth in the fashion and design industries.

How to Join

Start your journey in four simple steps:

1. Register
   Complete the enrollment form with your personal information and upload the required documents. You must be of legal age to apply.
2. Admission Questionnaire
   Fill out a brief questionnaire so our admissions committee can better understand your profile and motivations.
3. Admissions Interview
   Once your application and questionnaire have been submitted, our admissions team will contact you to schedule a virtual interview with the Admissions Director.
4. Confirm Your Enrollment
   If your application is accepted, you will receive detailed instructions to finalize your enrollment and pay the registration fee.

Prices and Payment Options

Total price of the program

The price of the program includes enrollment, materials, and tuition.

• Online Modality Price: 2.499€

Payment methods and applicable discounts

The program payment can be made by choosing one of the following methods:

Online

• Payment in 8 installments: €2.499
• Payment in 2, 3 or 4 installments: €2.349
• Single payment discount: €2.149

Breakdown of Costs:

• Enrollment Fee: €600 (non-refundable)
• Materials: €450 (non-refundable if canceled less than 30 days before the program start date)
• Tuition: Varies by modality and payment option. Non-refundable if canceled less than 15 days before the program start date.

Payment Methods:

You can complete your payment via bank transfer or credit/debit card.