What Makes a Customer Loyal to a Brand?
“Most loyal customers for retailers typically account for 80% of the sales”. Today we take a look at Zara as an example of a retail business that has built incredible customer loyalty to the brand, to demonstrate “Shopper frequency at Zara is 2x to 3x higher than traditional women’s apparel” What does Zara do to make it stand out from other brands?
-Using technology as a way to engage the consumer
Innovation occurs not when you have new technology, but when you find a new way to interact with the consumer. In many Zara stores consumers can use their phones to see models wearing certain outfits with sensors or AR-enabled shop windows calling the curiosity of the younger consumer!
-Value is not only based on product
The key to every business today is building experiences for their customers. Zara’s advanced data collection methods allows them to understand their consumers and their patterns better, always maintaining a conversation with the consumer.
-Location, location, location
Zara is present in every channel where it can meet its customer, additionally it encourages consumers to actively participate making them brand ambassadors which, once again, promotes the conversation with the consumer. Additionally physical stores are located in the most important markets for their brand in terms of loyal shoppers. The combination of both is a huge asset to sales.
Gain all of the frameworks that will allow you to come up with innovative ideas, and the knowledge to make those ideas into a reality, check out our International Retail Management Diploma Course.
Qualities that Define Online Students
Everyone can study online, but students that specifically choose to study in this format share certain qualities. Today we are going to explore some of those qualities.
Independent
Online students are very independent, they need to be able to pick out their own study hours and do not require constant supervision to achieve their academic goals.
Disciplined
Students that choose online modalities of study are very disciplined and have no problem in following the study schedule they have set up for themselves. They also have no problem with revising their notes!
Can Socialize Online
It can be difficult for some individuals to not have face-to-face interaction with their peers, online students understand this is not a necessity to connect with other students and feel comfortable with their channels of communication
Have No Issues Asking for Help
Being independent doesn’t mean never asking for help. Some individuals have difficulties reaching out for help and rely on others noticing their struggle, Online students have no problem in reaching out when they need to solve their doubts, they know the answer to their question is only one message away!
Self-Motivated
Online students have no issue in keeping themselves engaged with their studies, they know that giving it their best is a step towards becoming the professional they wish to be and it moves them closer to their goals.
Do you think you possess these qualities and want to embark on a unique academic experience? Check out our programs!
The Benefits of Creating Your Own Brand
Creating your own brand already sounds like a great idea, the first obvious benefit is that you get to be your own boss, but besides that there are other awesome benefits such as:
Allowing your creativity to run free!
When you are an entrepreneur, your products come directly from your own desires and what you think will benefit other people! You can make your ideas into something tangible, which you do not always get to do within a firm.
Making decisions for your professional life
As an entrepreneur you will be in charge of all the steps you take in your professional life. It is true that this will come with the responsibility of taking care of your own team, but you will have the freedom to decide where to focus your professional steps.
Choosing your own team
This part is difficult when you get started, but you will have control of who you work with which will allow you to always pick a team that brings the best out of one another!
Embark on this journey with practicing professionals with academic knowledge and practical knowledge. The faculty at ELLE Education has experience in taking this journey and will share all of their secrets to success with you!
Stop hesitating and take the first step in this career path with all the tools to succeed. Join our How to Create a Brand short course before July 15th!
What Makes an Effective Marketing Strategy?
Having an effective marketing strategy is essential to the success of any business. If possible clients are not acquainted with your brand, or do not relate to it, they will go somewhere else; at the end of the day, we live in a globalized world with many options for our purchases. How do we make an effective marketing strategy? Here are some tips:
- Emphasize and show your strengths!
You must show your client why your brand is different from your competitors’ and why it may fulfill their needs better than others.
- Make sure you have the resources you need
When making the strategy you must take into account the resources you have available to implement it such as the workforce, measurement methods, customer service, etc. On the same note, make sure your marketing plan includes a good use of a set budget.
- Determine your target audience
Your target audience will be the customers who engage with your brand by spending their time and money on it. Take a look at where they are based, their lifestyle, their likes and dislikes, and overall personality. Majority of your marketing efforts must be invested into this group!
- Multi-channels!
Nowadays there are several ways in which customers can contact brands, make sure your brand is available on the appropriate channels to reach your target. Remember trust is also built on awareness! Make sure your channels communicate not only promotional content, but also content that shows how your brand can be a solution to the customer’s problem.
- Collect Data
To make your campaigns more effective make sure you are getting to know your customer better. Try to know as much as possible about your client and set up goals that will help you constantly cater to your target.
- Organize activities!
Events, physical or online, are a great way to engage the customer with your product! Organize webinars, seminars, giveaways, and interviews to maintain the relationship between brand and customer.
These are just a few tips to help you, however, an effective marketing strategy also requires, time, patience, effort, and knowledge. Learn more in detail about marketing and communications with our Marketing and Communications for Fashion and Luxury Brands Diploma Course! Sign up before July 26th!
Why Sign up for International Retail Management (If You Already Work in Retail)
One of the fastest ways to ascend in your career is through education, not only do you gain new knowledge that will trigger improvement in all of your processes, but it can make your superiors see your commitment to your professional development, and the passion for your job. In the case of a job switch, education will always make you stand out from other applicants to recruiters, especially if it is as complete as our Diploma Course ;)
A Retail Manager is an essential piece in the puzzle for any brand. They have direct contact with the consumer and manage their physical experience, which is powerful during the purchase decision process.
A successful Retail Manager must understand the “big picture” of the business (strategy, finance, control, operations, the context of the industry: how it started, how it has changed over time and where it will go next), and also the details of their role (visual merchandising, talent management, consumer behavior, marketing, building customer loyalty). We make sure that our course covers all of these relevant topics from an academic perspective, but also through the practical perspective of practicing professionals.
Success is a product of the relevant knowledge, ambition, resilience and the flexibility to incorporate new knowledge to your reality. Stop hesitating, and take your career to the next level! Gain the insight from professionals to ascend in your career. You have until July 26th!
First day of ELLE Education Courses!
Our Online Campus opened its digital doors to our students on June 29th! We welcomed students from 32 nationalities across our different courses!
We are very happy to presence and assist our students in taking the first step towards success in their professional life. With our 100% online methodology, we allow students to invest their time in their future, whilst allowing them the flexibility to pursue what they need in their immediate present.
With our courses we aim to shape the future industry leaders, focusing on stimulating innovative thinking and providing them with all the knowledge possible to prepare them to go on their dream career paths!
Our faculty and guest speakers share their professional secrets with our students fast-tracking them towards their goals.
We look forward to participating in the fascinating journey of becoming a top professional of each one of our students, and cannot wait to see how much they have learned at the end of it!
Want to join the first edition of your favorite course? You are on time to enroll!
The deadline to sign up to our Short Courses is July 15th and July 26th for our Diploma Courses. We are waiting for you!
Get to Know our Faculty! (Pt. II)
We are very excited at ELLE Education because our courses start in just 4 days! Today we would like to introduce you to some of the professionals that will be accompanying you during your courses with their lessons and insights:
Cristina Pastor, Events & Client Services Director at KITCHEN, who will be delving into the context of the Event Production industry.
Rosella Oppes, International Image Consultant, who will be teaching the origin, functions and types of clients as well the relevance of image, how to make a color study, image consulting for brides, men, children, and teenagers.
Matteo Bianchi, Interior Designer, who will instruct students on the design and manufacture of their own products, the design process, and the optimization of the design process.
Willem Jan Perez Tello Bremer, Visual Mechandiser and Etaleur, who will be delving deep into the practice of visual merchandising.
Cindy Figueroa, Fashion Designer and Fashion Celebrity Stylist, who will explain the functions of the celebrity stylist and will share all of her tips and tricks.
Cassandra Pineda, Reward Manager at GSK, who will instruct students how to manage talent from her own practical experience.
Learn from experts and embark on a professional journey that will land you the job of your dreams.
Get to Know our Faculty! (Pt. I)
We are very excited at ELLE Education because our courses start in just 6 days! Today we would like to introduce you to some of the professionals that will be accompanying you during your courses with their lessons and insights:
Kate Nightingale, Founder at Style Psychology who will teach typology of the fashion and luxury brands consumer, internal and external factors in consumer behavior, purchase decision process, and more.
John William, Online Editor at Beauty Papers who will delve into the history of fashion and luxury, trends, and cross selling.
Menekse Stewart, International Marketing Consultant who will instruct students in fashion marketing strategies, and digital fashion marketing tools.
Oliver Eckart, Brand Maker and Digital Consultant, who will delve into the fundamentals of retail, the transformation of the concept of retail in the 21st century as well as the impact of technology.
Thomas Aichner, PhD in Marketing and Professor, who will teach students about the fundamentals of marketing at the point of sale, omnichannels, management, and customer loyalty.
Pooja Nerurkar, Launching and Brand Communication expert, who will instruct students on the creation of a marketing and communications plan, as well the management of brand image through social networks.
Learn from experts and embark on a professional journey that will land you the job of your dreams.
The Importance of Audiovisuals for the Post-Production of an Event
The production of an event does not end with the event itself. Design, aesthetics, and the recording of it have become increasingly important for corporations since sharing videos and photos through social media has become a way to involve consumers in events they did not attend.
This is important because events themselves are a show of company values, and a way to get closer to the consumer by creating experiences.
The goal as an Event Producer is to recruit the right audiovisual team that can edit all of the raw material to provide a vision of the main purpose and message the event was made to convey in the first place. Successful recordings are synonymous with a successful event. Whether it be in runways, concerts, or a product launch.
The audiovisual team is in charge of planning, producing, editing, distributing and analyzing the gathering, and Event Producers must ensure that the client’s vision and the audiovisual team’s are aligned.
It is absolutely essential to know the audience, translating the objectives achieved, and then also aiming to increase interactions with the visuals, making the post-production just as important as the event itself.
Dream of being an event producer? Check out our short course!
What Role Does Emotional Intelligence Play in Being an Image Consultant?
Emotional Intelligence (EQ) is defined as “the ability to understand the way people feel and react and to use this skill to make good judgments and to avoid or solve problems”. This skill is important in all aspects of life and relevant to all job positions, however, Image Consultants and Personal Shoppers perform a really personal service in that they help a person define what looks best on them, which as we know is subjective and dependent on not just theory but also the way the person perceives themselves, which can be very negatively or too positively.
Image Consultants and Personal Shoppers have to deliver opinions on the aesthetic aspects of a person, it is literally their job, but how they make those deliveries makes a world of difference.
Empathy, is an essential skill needed in this profession, that is the ability to put oneself in another person’s shoes, and not superficially, but truly connecting with the perspective in which the client sees their life. This is a natural step in a consultancy when the Image Consultant and Personal Shopper does the initial questionnaire to the client, it should allow the professional to understand the client not only physically but personally.
The secret ingredient to looking good is confidence, so it is absolutely essential that the professional understands how their client feels and help them tap into their confidence.
No emotional intelligence in this career path can doom the future success of the professional.
Learn the principles of coaching in our Image Consultant and Personal Shopper short course!