Tips to Make the Best out of Online Learning
Studying online is a very convenient solution if you have a very tight schedule. It allows you to follow the best pace for yourself and for your day-to-day responsibilities. Nevertheless, online learning is not exactly the same as the education you might be accustomed to, here are some tips to make the best out of studying online!
1-Make a Routine!
Studying online is flexible, but you will still have to meet some deadlines, so it is essential you have a structured schedule that will allow you to fulfill academic and personal expectations. It is also important to not multitask and make a routine where you designate specific times for each task.
2-Designate a Place to Study
Having one place in your house, or picking one place where you will always go to study, will accentuate the routine you have created and signal your brain that it is time to concentrate!
3-Make a Study Plan and Tell People About It
Studying online is all about self-discipline and a good way to achieve your goals is to tell people what they are, this will make them remind you and encourage you to follow your plan! Make sure your plan includes personal deadlines, to-do lists, and ways to measure your progress.
4-Understand the Reality of Studying Online
Although you will connect with students worldwide, communication takes place on the screen, so you must be ready to face the specifics of this type of communication and learn how to effectively interact with others in this context and medium. Always participate in Online Discussions!
5-Have Reliable Internet Access and Equipment
Studying online will quickly become frustrating if you cannot access the materials or watch your classes properly, so having reliable access to the internet and a good computer to connect is very important. They are your main tools for class.
6-Make Use of the Tutor!
Ask for help when you need it! Tutors are there to help you out to achieve your goals!
7-Revise Constantly
Having access to all of the materials and classes is a privilege, use it and revise lectures and notes when you get the chance!
8-Make Sure You Take Study Breaks
Breaks are super important to keep your brain working! Since you will not be attending a regular class you must administer these breaks yourself!
9-Stay Motivated!
Always keep the reason why you decided to take your courses in the first place. Have self-discipline but do not be too harsh on yourself, not every day can be 100% productive. Stay positive! Keep your goals in mind!
Take courses on your favorite topics 100% online! Check them out!
What You Should Know Before Creating Your Own Brand
Starting your own brand is no easy task, an entrepreneurial project as such requires a lot of planning, and knowledge of the environment in which you are launching your products. There are also personal challenges involved that will require personal strength and growth. Take a look at this list of things you should know before embarking on this journey.
1- Turning Your Project Into a Full-time Career
Choosing to leave your steady job is a reality you must face when your brand starts to grow. Whilst at the start it might be feasible to manage both, the fact is that success means change, and you have to take a leap of faith once your company begins to succeed as it will require your full attention.
2-Funding
A great product does not ensure investors, you must be prepared to network as much as you can, and have many different plans as to where your initial funding for your new business will be coming from.
3- Creating a Team
An especially difficult challenge if you have never been in a managing position. You must be aware of your needs, and above all trust your instincts as a great CV does not mean a good chemistry in a job environment.
4-Becoming a Leader
Being the founder of your own brand means to have the responsibility to have the long-term vision of the brand, and thus, all of the answers. This can even become a lonely position sometimes, because you become the main pillar in the company’s structure, and have to act as such. It also means you must be able to not crack under the uncertainty of the business world. Rule-making and decision-making will have to be a part of your role as a leader, and this also means being under the spotlight and not always in a good way, and you must be okay with that.
5- Creating a Community
When you start your own brand you must create a community of customers, you need to create brand loyalty. This also means choosing to nurture relationships with customers that do align with your brand values, and maybe not pay so much attention to those that are just trying to get the most they can out of the business.
6-Facing Competitors
It is not always easy to see others selling similar products. You must have a creative mindset that will allow you to use the competition as a positive source for innovation.
7- Staying Trendy
Nowadays, changes and consumer demand are in constant change, just because your product is unique and modern now, it doesn’t mean it will always be. You must stay in touch with the consumer, and the environment in the industry knowing how to adapt your brand to the new demands.
Prepare yourself for all the challenges, and make your dream of having your own brand come true! Learn from practicing professionals and key industry leaders, check out our How to Create a Brand short course.
What are the Different Kinds of Fashion Events?
There are different types of fashion events outside of the traditional and most obvious as are runways. Do you want to know what they are?
Product Launch
These events serve as an introduction to the new products offered by a company; it is the first time the public gets to see them.
They usually take place way in advance of the release date in order to build up expectation and create momentum for the new product.
Runway Shows
A runway show is one of most entertaining ways to creating an experience for the fashion consumer, it captivates the audience and it is one of those events that breathe a fashion lifestyle.
It allows viewers to see the movement of the different designs, and to see a complete creative vision of a brand.
Corporate Events
Corporate events are defined as any type of event, hospitality or social activity organized by a business entity. They can have different audiences such as employees, current or potential clients, and stakeholders.
The purposes of these types of events vary, they can be to provide a vision of branding, celebrate people or special occasions such as anniversaries, or reward individuals.
Press Events
Sometime some events are organized exclusively for the press relevant to your brand in order to present a product. These can be cocktails, brunches, or any type of event, the main purpose is for the press to learn the details of the new product so that they can spread the news about it!
Fashion Trade Shows
A trade show is “an exhibition for companies in a specific industry to showcase and demonstrate their new products and services”. Most of them are not open to the public and there is only brand representatives and press present.
For fashion designers, this is a place where they can show their newest designs to potential clients and retailers.
Would you like to work in the organization of any events of this type? Check out our Event Production short course.
What is Event Design?
Event design is “the process of creating a vision for an event and then designing all of the visual details to transform [a] space and tie it all together”. In other words, an Event Designer focuses on the aesthetic details of an event in order to create a mood or an atmosphere, this includes: centerpieces, use of the venue space, color palette for the event, invitations, decorations, in all, all visual elements.
An Event Designer must have the creativity to envision the best way to transmit what the client wants with their event, be it a brand or a theme. In other words, the Event Designer brings a vision to reality. Why is this important? Experiences are key for businesses to thrive today, and expectations are high in personal celebrations; the design of the space for social gatherings is a very important factor to create the right atmosphere to engage attendees, which is the ultimate goal of any event.
If this sounds like an interesting career path for you, check out our event designer short course!
Why is Influencer Marketing so Important for Fashion and Luxury Brands?
Aspiration is the biggest seller for fashion and luxury brands. Clothing reflects to the world who we are, and so, by consequence, who we would like to be. Especially high-end luxury brands have to focus on maintaining that aspiration, this means a quick adaptation to the times, hence a constant fresh image.
Young consumers seek authenticity, this why are constantly in the search for experience, and in this particular moment in time, the best way to show authenticity is through social media, where clients can interact with brands, and see from their homes what a brand is about.
Influencers are no different to traditional forms of celebrities in the past. Celebrity endorsements could make or break a brand because they embodied the aspirations of the consumer; with the democratization of media those aspirations have been passed on to influencers who are much closer to the consumer than any celebrity.
Influencers promote lifestyle which is a natural fit with fashion and luxury brands which promote the same; traditional marketing campaigns do not work as well as they used to, when the audience does not like to be sold to, so influencers just go hand in hand with the consumer demand as well as the way fashion and luxury communicates with the consumer. We see this trend getting even more specific with the rise of microinfluencers, even closer to the consumer, with a smaller following, more targeted in terms of products, and thus, more authentic.
Learn how to create a successful social media strategy with our Marketing and Communications for Fashion and Luxury Brands diploma course, and #stayhome and watch this masterclass with Jenny Tsai, CEO of Wearisma, and specialist in social media and influencer marketing.
The Use of Technology in the Wedding Planning Sector
New technologies always find their way into our daily lives, so it is no surprise it also finds its place in all sorts of industries, and even if it may not seem like it, the wedding planning sector is no exception to this rule.
Nowadays couples use technology more than ever in their weddings, for example 79% of couples create a wedding website, and 53% set up a wedding hashtag, and over 75% may also find inspiration for their weddings on social media.
A wedding planner has to think ahead and adapt to these trends by offering services that anticipate the needs of the client; this requires being familiar with the new technologies and their use as well. Having an online presence becomes essential when 70% of couples research wedding vendors through the Internet.
In terms of events, technology is being used to create wonderful experiences for guests. In the era of globalization, not all families may be able to come together for the special day. In those cases 52% of couples honor family that was not able to attend the wedding; which makes for the perfect opportunity to use technology to bring families together.
In all, technology is essential in terms of features in weddings nowadays, and essential for wedding planners in order to capture clients!
Become a trendy wedding planner! Check out our short course.
Why is Coaching Important as an Image Consultant and Personal Shopper?
Coaching can seem very unrelated to the tasks of an image consultant and personal shopper, after all, their main purpose is to manage the fashion behind a person’s style, but trying a new style is not easy, even when the advice comes from an expert.
In general changing routines is quite challenging, because it implies getting out of your comfort zone, from that logic changing the entire way the world perceives you from the outside is a big challenge. Although someone that seeks an image consultant’s services is obviously looking for a change, the reality is it is still hard for anyone to get out of their shell, not to mention not all clients seek these services due to their own will. On the job you will see clients such as children, whose parents want them to dress well; professionals who need a change of look for newly acquired positions or just need the services for one specific event; people who are going through a big shift in their life such as a divorce, etc. If it is already hard enough to change styles the situation of the client may also not make it any easier.
For this reason being familiar with the main principles of coaching is very important, you must make the person feel comfortable in their own skin in order for them to be able to adopt a new style; this will also make the service more complete, increasing the client’s satisfaction.
Learn everything you need to know to become a successful image consultant and personal shopper, check out our short course!
Why Become a Retail Manager?
55% of online shoppers would prefer to buy from retailers that have a physical store presence vs. online only (SCORE). This signals a larger consumer trend, trust is created in a physical experience. Customers want to make the best purchase they can, in fact, trying items in a store is 3x more influential than other purchase factors (SCORE); and although the quality of the products and pricing also influence the final purchase decision, it is really important to trust the brand. Trust is built upon more than just the product itself, there is no easier way to create trust than through real human contact.
Retail managers have the important task of coordinating a team in order to create this experience inside the store, helping out brands to put a face for the consumer. If this sounds like something you would like to do, check out our International Retail Manager Diploma Course.
Why Study Online?
Today’s society most distinctive feature is the fast pace in which it conducts itself. Although the current pandemic has put a halt to this, the reality is that majority of today’s professionals struggle to find the time to continue learning, and in a highly globalized world competition is fierce which further emphasizes the importance of continuous learning.
Studying online is a solution to this problem as it is flexible and compatible with a working schedule. It also allows individuals to learn in their own way, and receive one-on-one attention when they need it through their tutor.
Students can learn from Industry leaders from all over the world, who are also under very busy schedules and cannot commit to teaching classes all over the globe, making it a unique opportunity!
Online studying is also affordable! Commuting expenses are reduced, and you only need access to the internet and a computer as materials are all available on the Campus Online.
ELLE Education aims to bring education closer to those who want to continue to grow in their career, or to those who want to pursue their passions but simply do not have the time to enroll in an on-site academic environment. We appreciate the value of online education and believe this is the future.
Check out our courses and let us assist you in achieving your professional goals!
The Importance of Branding
“89% of marketers claim building brand awareness is their top goal” (lucidpress). Nowadays, branding is a priority for businesses. Nowadays, branding is a priority for businesses. For instance, in the fashion industry, it’s essential since its core sales concept is lifestyle, and you can’t promote lifestyle without a brand!
Even if products are original and high quality, consumers are exposed to more than one brand for the same product so what makes the difference are aspects such as the values of the brand, the voice, a great logo, and overall the lifestyle it promotes; this is what creates communities, if your brand has an identity, like-minded individuals will be attracted to it. In the social media era, there is no way to sell without having a clear brand that can be promoted through different social networks.rks.
If you would like to find out how to build your brand from a scratch take a look at our How to Create a Brand short course!