How to Create a Fashion Portfolio
In an ever-changing work environment, all creative professionals need a portfolio to showcase their work projects to…
Artisanal vs. Digital Approach: Why Both Dimensions Are Important in the Fashion-Luxury Business Ecosystem
In a world where every step of business is going digital, within the fashion industry, balancing a human approach,…
The New Visual Merchandising: Innovating Ideas in the Retail Landscape
Today we share the latest ideas emerging in Interior Design for commercial spaces. Visual merchandising for…
Why Storytelling Can Help Your Brand to Grow
The art of storytelling is a classic way to connect emotionally with customers. Today we explain some facts about why…
How to Write a Brand Manifesto
A clear brand identity and values are necessary to create a brand manifesto, a declaration of intent where emotion is…
Digital vs. Outdoor Advertising: How Fashion Is Taking Over the Streets
This season’s fashion advertising strategies have surely surprised many fashion advertisers and public relations…
What Product Development Strategy to Follow for a New Fashion Collection
Fashion design entrepreneurs need to develop a product strategy to satisfy market desires and, at the same time,…
Why Can Brand Archetypes Help You Focus On Your Brand Purpose?
Today we share some simple steps to create a fashion communication strategy for your brand or service, from goals and…
How to Develop a Fashion Communication Strategy for Products or Services
Today we share some simple steps to create a fashion communication strategy for your brand or service, from goals and…
What Is a Digital Marketing Funnel? And Why Is It Essential in Your Business Strategy?
Today we share some easy steps to understand what a digital marketing funnel is, and how to use the AIDA model in the…
Why Having a Flagship Store Can Help Your Brand Positioning and Reputation
The flagship store has evolved from a high-exclusive place into a dynamic shopping retail experience right at the…
5 Duties of a Fashion PR
Public Relations (PR) is one of the most effective communication tools for fashion brands. PR’s goal is to keep…
Streaming and Shoppable: How Product Placement Is a Current Fashion Marketing Tool
Product placement strategy is trending and is as effective as ever. New shopping formulas and branded content…
How to Manage Your Social Media Calendar
A social media calendar is the perfect organizing tool for social media strategists and content creators. Today we…
Rebranding in the Fashion Industry: When Is the Right Time to Evolve?
Fashion brands have to connect with current times and evolve their communication messages from “safe” to “outstanding”…
6 Examples of Pop-up Retail Strategies in the Fashion Industry
Temporary ‘Pop-ups’ have become a solid retail strategy in the fashion industry. From luxury fashion to…
The Difference Between Brand Patronage and Brand Sponsorship
Brand Equity is related to brand image and communication activities surrounding the company’s purpose among many…
Tips for a Successful Customer Relationship Management Strategy
“Customer is King”. Fashion and Lifestyle brands depend strategically on a well-managed customer database. Today we…
5 Creative Qualities You Need to Become a Professional Interior Designer and Decorator
Have you ever wanted to turn your hobby into a career path? Decoration and Interior Design careers demand profiles…
The Social Media Shopping Landscape of 2022
Social media networks have become a place not only to share brand content but also a powerful tool to test and grow…
The Best Interior Design and Home Interior Tips to Come in 2022
Sustainability and business are topics leading the global conversation, from apparel to tech enterprises. Today we…
Fashion Brands on TikTok: What They Are Doing to Create Online Buzz
The social media darling, TikTok is breaking rules and formats on how to present fashion products and brands. Today we…
Why Designer Homeware and Tableware Are Trending
Decoration and tableware have become an essential part of any interior design, or lifestyle brand, offering a vital…
What is a B Corp and Why High-Fashion Is Embracing the New Certification
Do you want to keep your knowledge of Interior Design on track? Today we share the best decorative tendencies for this…
The Difference Between Interior Architecture and Interior Design
Both career paths are similar, yet they have significant differences in practice. Today we explain relevant aspects…
The State of Adaptive Apparel Market and Inclusive Design: Making Fashion for All
Inclusivity and diversity have been headlining topics in the fashion press last year, however, an inclusive…
How to Write a Press Release for a Fashion & Lifestyle Brand
Today we share some easy steps to create a press release, a constantly evolving but recurrent piece in the fashion…
Key Innovation Principles to Develop Your Lifestyle Business Strategy
Fashion and Lifestyle businesses are including innovation inside their core business operation strategy. Today we share…
What Business Strategy Take to Build Your Brand
If you are building a brand from scratch, and want to create a strong strategy behind the company, today’s article is…
The Color Industry: How Colors Define the Social Mood and Guide Fashion and Lifestyle Projects
Colors are relevant in fashion and lifestyle. Color developers present a new range of color tones to enter the market…
Fashion Material Revolution: From Biodesign to Innovative Sustainable Materials
Innovation within the fashion system has gone through several stages; from digitalization, to fashion conceived as a…
6 Types of Product Photography for Your Lifestyle Product
Social media exposure and e-commerce platforms have increased the demand for lifestyle photoshoots to showcase the…
How to Conduct a Market Research for Your Business Idea
Listening to what the customer wants is mandatory in any lifestyle business marketing plan. Great ideas and data can…
Fashion Museums: How Culture Works as a Brand Positioning Strategy
Culture, inside any society, is a definite asset for luxury and fashion to flourish. Today we explain why brands are…
How to to Decide the Color Scheme for a Decoration Project
The sense of color is present in our everyday life, boosting our emotions and memories in the spaces we live in. Today…
Fashion Collabs: Are They Still Relevant for Brand Awareness?
The nature of fashion collaborations has radically evolved in the last twenty years. Purely, its essence is still…
5 Marketing Strategies to Promote Your Interior Design Studio
Do you want to promote your interior design and decoration studio? Today we share digital tools and strategies you can…
Lifestyle Brands: What Are They Doing to Succeed?
Lifestyle businesses have become a source of inspiration, leading in storytelling, eye-catching product offerings, and…
5 Key Elements to Create an Inspiring Mood Board for a Design Presentation
Mood boards are an essential visual tool for any design and fashion project. It keeps the inspiration in place and…
3 Ways to Blend Tools for Creativity and Brand Management
Making smart business decisions requires skilled managers capable of unleashing the creative potential of employees and…
Get Into Business: A Quick Guide to Cluster Platforms for Designers and Startups
Entrepreneurship, creativity and innovation are key factors for any lifestyle business’ path to success. However,…
How to Create a Strong Brand Personality
Branding and storytelling are key tools for building a brand. Strategic brand positioning is mandatory to set…
How to Create a Buyer Persona for Your Brand
A deep understanding of your customer’s behavior is a competitive advantage over other market players. Today we share…
Are Virtual Showrooms for Fashion, Décor, and Interior Design Worth It?
Tech evolution and business digitalization emerged to stay since the past year. What are businesses doing to keep…
7 Leadership Styles to Manage Your Business and Grow Your Team’s Confidence
Behind a great team is a great leader. Today we share different perspectives about leadership styles and management…
How to Connect With Gen Zs
A generation swap has changed the way brands communicate with their audiences, today we share relevant advice and key…
The Luxury’s New Tech Frontier: From Blockchain to AI
Technology has replaced fashion as the ultimate change driver for mass consumption, it has brought about society’s…
What Can We Learn From a Floral Art Designer? Wildness, Imagination, and a High Decoration Sensitivity
Decoration and Interior design are not complete without a proper floral design display. Flowers and plants, colors,…
5 Duties of a Professional Personal Shopper
To become a professional Personal Shopper, you must be aware of the work of a Style Expert. Today we share some…
What Press Strategy Should I Take for My Lifestyle Business?
A sharply focused business communication strategy in lifestyle must use a press strategy to build awareness and…
Fashion & Hospitality: Why Do Brands Have Experiential Spaces?
From fashion flagships to luxury hotels accommodations, to enjoying exceptional dining spaces or being amazed by…
5 Set Designers Working in Fashion Worth Knowing
The goal of a set designer is to create breathtaking environments using production design techniques. A creative job…
What Exactly Is an Upcycling Collection and Why Are Brands Doing It?
Today, we share key aspects of the upcycling movement in the fashion Industry and analyze why more brands are joining…
How Can 3D Fashion Design Be Applied to Fashion Communications Strategies?
Digital design has been a source of endless possibilities for the creation of innovative assets to communicate fashion…
From Hacking Brands to Fake Runways- Fashion’s Communication Strategies Take On Digital
If you want to learn more about the latest fashion communication actions read this article to find out what luxury…
What is an NFT, and Why Are the Fashion and Luxury Industries Betting on It?
You have probably heard about cryptocurrencies, digital fashion collections, or digital artwork being somehow related…
5 Tips to Create a Powerful Styling Concept for a Brand
Brand styling has become a valuable tool to create a perfect brand image in online environments. Today we share useful…
Outdoors Design: How Yayoi Kusama Is Taking Over New York’s Botanical Garden
The KUSAMA: Cosmic Nature exhibition features new sculptures and the famous mirrored environments created by the…
Creative Problem Solving to Redesign Your Business with a Purpose
Leaders must find ways to maximize the current opportunity. At the time we are in the so-called VUCA times…
What Is “Pink-Washing” and How to Avoid It in Your Fashion Marketing Strategy
Social awareness and committed brands are a highlighted perspective for fashion marketing right now. Today we share…
Have You Heard About Memphis Design? The Group Celebrates 40 Years!
Memphis Design has a colorful aesthetic, a turbulent mix of elegance, kitsch, and subverted the industrial production…
Who Do You Need to Hire to Lead in the Digital Boom?
According to J.P. Morgan’s article: The Next Normal Arrives, Trends that Will Define 2021 and Beyond, we are in the…
Join the Conscious Fashion and Lifestyle Network: A Conversation with Kerry Bannigan and Megan McAstocker, Founder and Partnerships Manager
An insightful conversation with Kerry Bannigan and Megan McAstocker, from the Conscious Fashion and Lifestyle Network,…
How to Create Consistent Brand Communications
To understand the integrated communication approach, we need to know the main areas of action where to build the…
The Value of Social Listening: Insights, Prevention, and Connection.
Once upon a time a marketing and communication strategist had to look outwards to try to figure out what their…
Case Study – Son of A Tailor
Son of a Tailor is known as a custom-clothing company. But, the startup is also a forward-thinking business sitting at…
Responsible Businesses, A Conversation with Frederik Larsen, Consultant and Academic Researcher
An insightful conversation with PhD Frederik Larsen, co-founder of Infuturum, about his career as a researcher on…
Lessons From The Boom of Creator Economy: Build a Community for Your Brand
Alternative revenue streams emerged as a response to uncertain times, from regular people turning their passions and…
Mindfulness and Self-Management: Breaking the Multitasking Habit to Build Better Teams
As I’m writing this, I notice I’m struggling to stop thinking about the tabs open on my computer, the Tetris-shaped…
From “Nesting” to Designing Work-life Environments: What Are the Trends Driving Latin America’s Interior Design Industry?
Before 2020, being at home 24/7 was something that probably only happened in particular situations. Most of us used to…
The Importance of an Omnichannel Visual Merchandising and Styling Strategy
The way a brand showcases its products can affect customer perception and desirability over time. Today we share key…
The Rise of the Resale Market: The Landscape Inside the Fashion Industry’s New Mindset
The clear changes in consumers habits, their relationship with ownership and buying behaviour has challenged fashion’s…
Innovation Strategy for Design Brands: Is Design Thinking the Best Approach?
Design is about enhancing the way you look at the world, beyond making something visually beautiful, better businesses…
How to Build a Viable Business Plan Following the Trend of Custom-Made Clothes
McKinsey’s report The State of Fashion 2020 forecasted the year “would open with the industry in a state of high…
How Companies Are Winning on Culture During COVID-19
Employees give leadership high marks for communication and integrity in the first six months of the…
Cooperative Advantage: Rethinking the Company’s Purpose
Pursuing a people-centered cooperative advantage can garner meaningful benefits for employees, customers, and…
Craft Your Brand Strategy to Ensure Racial Justice
Consumers and employees are increasingly aware of brands’ positions on equality and fairness. Brand managers…
Changing Culture is Central to Changing Business Models
Leaders need to examine their core beliefs if they want to prosper in a COVID-19 world. Culture is…
The Opportunity of Circular Economy in the Evolution of Sustainable Fashion
For the last years we’ve seen sustainability evolve from a “nice to have” topic in the agenda into a “must have” in the…
Copenhagen Fashion Week: What Is Behind the Danish Strategy for Boosting Sustainable Development?
Copenhagen Fashion Week, a must-attend event for fashion insiders, positions itself as a pioneering platform in…
Sustainability, A Conversation with Rossella Ravagli, Corporate Social Responsibility International Expert
An insight conversation with sustainability expert, Rossella Ravagli, about her career in Luxury, commitments and real…
Key Insights to Understand Customer Behaviour of the Now
The client-centric perspective is here to stay, understanding the customer is mandatory. Today we share key aspects in…
Interior Design Video Consultations with Top Designers and Architects: Meet The Expert
Interior designer Jake Arnold and a team of IT professionals have launched The Expert, an innovative platform for…
The New Fashion Deal: How Fashion Weeks and Trade Fairs Are Realigning Positions to Face the Challenges of The Future
Fashion calendars worldwide are transforming into wider, more ambitious, and committed business platforms for all…
Creative Tools for Benchmarking
Comparing your brands to peers could be a must whether you just start your operations or are at a mature stage.…
What Strategy to Implement to Engage Your Customer
The offline and online worlds offer endless opportunities to connect with a consumer who is hyper-informed and…
The Style in the Shadows: How Fashion Stylists Create Image Legacies
Dubbed as the secret weapon by photographers and editors, the outstanding skills of a fashion stylist have to do more…
Digital Fashion Designer: 3D Disruption in Fashion and the Design of the Future
3D Fashion and virtual models have improved the design workflow, setting a new standard for fashion design creation, a…
How to Brand Yourself on Social Media
Want to know how to create a brand based on your personal strengths and skills? Find your voice, identify your value…
5 Things You Should Do To Build a Successful Brand
Creating a new brand means strategic thinking, an outstanding product, and a reason to exist. Today we share 5 key…
A Life Through Design: Kenzo Takada and the Art of Living
Japanese by origin, Parisian by choice, the late fashion designer created a world full of color for an everyday…
Interior Design, a Conversation with Charlotte Vandersleyen, Founder of BUSILIS Studio
An insightful interview with BUSILIS studio director, Charlotte Vandersleyen, about spaces, architecture and the keys…
Influencer Marketing: A Conversation with Natalia Cortazar, Founder of The Good Egg.
Management advise, ethics and brand values inside influencer marketing strategy. An insightful interview with young…
What You Need to Create a Successful Influencer Marketing Plan
In order to be ahead in digital marketing strategies, influencer marketing is the most popular way to connect and…
Proximity Hubs: An Absolute Must for Retailers
Strengthening the last-mile storage and distribution system is the strategy deployed to provide first-class customer…
8 Tips to Polish Your Atelier’s Elevator Pitch
When opportunity knocks, answer; prepare a short, punchy business presentation to attract the investors required to…
Leadership for the Fashion Industry During the Digital Boom
Finding your way in times of technological expansion and economic challenge requires a blend of traditional management…
Are You Building Your Brand? Avoid Common Pitfalls
Brands are the heart and soul of all life and style companies. Their creation requires professional development. In…
Call-to-Action: Sustainability and the Fashion Agenda in 2021
What are the covering topics in sustainability around fashion business? Moreover, what is the role of non-profit…
Fashion Data: How Search Engines are the New Fashion Forecasters
Coolhunters, editors and magazines were the gatekeepers of taste in a pre-Internet era. What is the new playbook…
The ABC’s for Boosting Sales Via E-commerce
Realigning digital spaces, creating strategic alliances and keeping up with new market trends are the keys to success…
Four Principles to Ensure Hybrid Work Is Productive Work
Organizations have become more flexible about where and when employees work. Now they need to be more intentional…
To Cut Costs, Know Your Customer
Cost-trimming initiatives at B2B companies should be guided by an understanding of what customers truly value. The…
When Employees Speak Up, Companies Win
Why and how you should encourage employees to speak out about issues beyond their own jobs. In her first week, Beth…
Are You Managing Your Risks From Social Media?
Many organizations aren’t fully aware of the risks posed by social media or taking enough steps to minimize them.…
The Transformational Power of Recommendation
Recommendation engines are revolutionizing how customers buy and employees work. Wikipedia defines recommendation…
The New Elements of Digital Transformation
The authors revisit their landmark research and address how the competitive advantages offered by digital technology…
The Future of Work is Through Workforce Ecosystems
Workforce ecosystems can help leaders better manage changes driven by technological, social, and economic forces. Ask…
Leadership’s Digital Transformation
Leading Purposefully in an Era of Context Collapse Introduction Digital transformation — as business ideology and…
The Essence of Strategy Is Now How to Change
When environments are complex and dynamic, strategy is about adaptability. Beth was excited when her CEO asked if she…
Picking the Right Approach to Digital Collaboration
Image courtesy of Dan Page/theispot.com Many software tools promise to facilitate teamwork — but what suits…
As Stores Reopen, Which Customers Are Most Likely to Return?
New research reveals how consumer preferences have changed and how retailers can adapt. As Stores Reopen, Which…
When Collaboration Fails and How to Fix It
Leaders can diagnose team dysfunction by looking for six common patterns. Beth was excited when her CEO asked if she…
Digital Fashion Week. What Are the Communication Tools Engaging in Today’s Luxury Landscape?
COVID-19 brought a new agenda in order to reinvent the fashion communication practices. Fashion Weeks all over the…
The Experience Disrupters
To compete in 2020, it’s not good enough to have a disruptive product. Your customer experience also needs to shine.…
How to Market with a Cultural Approach: The Chinese New Year Capsule Collections Strategy
The Year of the Ox in China dominates all fashion collaborations in honour of a special date for the Chinese market.…