The Importance of an Omnichannel Visual Merchandising and Styling Strategy
The way a brand showcases its products can affect customer perception and desirability over time. Today we share key…
Fernando Aguileta de la Garza
The Rise of the Resale Market: The Landscape Inside the Fashion Industry’s New Mindset
The clear changes in consumers habits, their relationship with ownership and buying behaviour has challenged fashion’s…
Fernando Aguileta de la Garza
Innovation Strategy for Design Brands: Is Design Thinking the Best Approach?
Design is about enhancing the way you look at the world, beyond making something visually beautiful, better businesses…
Maria Mercedes Baltazar
How to Build a Viable Business Plan Following the Trend of Custom-Made Clothes?
McKinsey’s report The State of Fashion 2020 forecasted the year “would open with the industry in a state of high…
Maria Mercedes Baltazar
How Companies Are Winning on Culture During COVID-19
Employees give leadership high marks for communication and integrity in the first six months of the…
Donald Sull and Charles Sull(MIT Sloan Management Review)
Cooperative Advantage: Rethinking the Company’s Purpose
Pursuing a people-centered cooperative advantage can garner meaningful benefits for employees, customers, and…
Leon C. Prieto and Simone T.A. Phipps(MIT Sloan Management Review)
Craft Your Brand Strategy to Ensure Racial Justice
Consumers and employees are increasingly aware of brands’ positions on equality and fairness. Brand managers…
Dipanjan Chatterjee and Nick Monroe(MIT Sloan Management Review)
Changing Culture is Central to Changing Business Models
Leaders need to examine their core beliefs if they want to prosper in a COVID-19 world. Culture is…
Lanham Napier, Barry Libert and K.D. de Vries(MIT Sloan Management Review)
The Opportunity of Circular Economy in the Evolution of Sustainable Fashion
For the last years we’ve seen sustainability evolve from a “nice to have” topic in the agenda into a “must have” in the…
Maria Mercedes Baltazar
Copenhagen Fashion Week: What Is Behind the Danish Strategy for Boosting Sustainable Development?
Copenhagen Fashion Week, a must-attend event for fashion insiders, positions itself as a pioneering platform in…
Fernando Aguileta de la Garza
Sustainability, A Conversation with Rossella Ravagli, Corporate Social Responsibility International Expert
An insight conversation with sustainability expert, Rossella Ravagli, about her career in Luxury, commitments and real…
Fernando Aguileta de la Garza
Key Insights to Understand Customer Behaviour of the Now
The client-centric perspective is here to stay, understanding the customer is mandatory. Today we share key aspects in…
Fernando Aguileta de la Garza
Interior Design Video Consultations with Top Designers and Architects: Meet The Expert
Interior designer Jake Arnold and a team of IT professionals have launched The Expert, an innovative platform for…
Fernando Aguileta de la Garza
The New Fashion Deal: How Fashion Weeks and Trade Fairs Are Realigning Positions to Face the Challenges of The Future
Fashion calendars worldwide are transforming into wider, more ambitious, and committed business platforms for all…
Fernando Aguileta de la Garza
Creative Tools for Benchmarking
Comparing your brands to peers could be a must whether you just start your operations or are at a mature stage.…
Rebeca Ramos
What Strategy to Implement to Engage Your Customer
The offline and online worlds offer endless opportunities to connect with a consumer who is hyper-informed and…
Rebeca Ramos
The Style in the Shadows: How Fashion Stylists Create Image Legacies
Dubbed as the secret weapon by photographers and editors, the outstanding skills of a fashion stylist have to do more…
Fernando Aguileta de la Garza
Digital Fashion Designer: 3D Disruption in Fashion and the Design of the Future
3D Fashion and virtual models have improved the design workflow, setting a new standard for fashion design creation, a…
Fernando Aguileta de la Garza
How to Brand Yourself on Social Media
Want to know how to create a brand based on your personal strengths and skills? Find your voice, identify your value…
Fernando Aguileta de la Garza
5 Things You Should Do To Build a Successful Brand
Creating a new brand means strategic thinking, an outstanding product, and a reason to exist. Today we share 5 key…
Fernando Aguileta de la Garza
A Life Through Design: Kenzo Takada and the Art of Living
Japanese by origin, Parisian by choice, the late fashion designer created a world full of color for an everyday…
Fernando Aguileta de la Garza
Interior Design, a Conversation with Charlotte Vandersleyen, Founder of BUSILIS Studio
An insightful interview with BUSILIS studio director, Charlotte Vandersleyen, about spaces, architecture and the keys…
Fernando Aguileta de la Garza
Influencer Marketing: A Conversation with Natalia Cortazar, Founder of The Good Egg.
Management advise, ethics and brand values inside influencer marketing strategy. An insightful interview with young…
Fernando Aguileta de la Garza
What You Need to Create a Successful Influencer Marketing Plan
In order to be ahead in digital marketing strategies, influencer marketing is the most popular way to connect and…
Fernando Aguileta de la Garza
Proximity Hubs: An Absolute Must for Retailers
Strengthening the last-mile storage and distribution system is the strategy deployed to provide first-class customer…
Mildred Ramo and Verónica Cervantes
8 Tips to Polish Your Atelier’s Elevator Pitch
When opportunity knocks, answer; prepare a short, punchy business presentation to attract the investors required to…
Daniel Blanco
Leadership for the Fashion Industry During the Digital Boom
Finding your way in times of technological expansion and economic challenge requires a blend of traditional management…
Daniel Blanco
Are You Building Your Brand? Avoid Common Pitfalls
Brands are the heart and soul of all life and style companies. Their creation requires professional development. In…
Araceli Calva
Call-to-Action: Sustainability and the Fashion Agenda in 2021
What are the covering topics in sustainability around fashion business? Moreover, what is the role of non-profit…
Fernando Aguileta
Fashion Data: How Search Engines are the New Fashion Forecasters
Coolhunters, editors and magazines were the gatekeepers of taste in a pre-Internet era. What is the new playbook…
Fernando Aguileta
The ABC’s for Boosting Sales Via E-commerce
Realigning digital spaces, creating strategic alliances and keeping up with new market trends are the keys to success…
Carolina Ocaranza and Irayda Rodríguez
Four Principles to Ensure Hybrid Work Is Productive Work
Organizations have become more flexible about where and when employees work. Now they need to be more intentional…
Lynda Gratton(MIT Sloan Management Review)
To Cut Costs, Know Your Customer
Cost-trimming initiatives at B2B companies should be guided by an understanding of what customers truly value. The…
Vikas Mittal, Shrihari Sridhar and Roger Best(MIT Sloan Management Review)
When Employees Speak Up, Companies Win
Why and how you should encourage employees to speak out about issues beyond their own jobs. In her first week, Beth…
Ethan Burris, Elizabeth McCune and Dawn Klinghoffer(MIT Sloan Management Review)
Are You Managing Your Risks From Social Media?
Many organizations aren’t fully aware of the risks posed by social media or taking enough steps to minimize them.…
David Houghton, Emily S. Keenan, Mark Edmonds and Leslie H. Blix(MIT Sloan Management Review)
The Transformational Power of Recommendation
Recommendation engines are revolutionizing how customers buy and employees work. Wikipedia defines recommendation…
Michael Schrage(MIT Sloan Management Review)
The New Elements of Digital Transformation
The authors revisit their landmark research and address how the competitive advantages offered by digital technology…
Didier Bonnet and George Westerman(MIT Sloan Management Review)
The Future of Work is Through Workforce Ecosystems
Workforce ecosystems can help leaders better manage changes driven by technological, social, and economic forces. Ask…
Elizabeth J. Altman, David Kiron, Jeff Schwartz, and Robin Jones(MIT Sloan Management Review)
Leadership’s Digital Transformation
Leading Purposefully in an Era of Context Collapse Introduction Digital transformation — as business ideology and…
Michael Schrage, Benjamin Pring, David Kiron, and Desmond Dickerson(MIT Sloan Management Review)
The Essence of Strategy Is Now How to Change
When environments are complex and dynamic, strategy is about adaptability. Beth was excited when her CEO asked if she…
B. Tom Hunsaker and Jonathan Knowles(MIT Sloan Management Review)
Picking the Right Approach to Digital Collaboration
Image courtesy of Dan Page/theispot.com Many software tools promise to facilitate teamwork — but what suits…
Paul Leonardi(MIT Sloan Management Review)
As Stores Reopen, Which Customers Are Most Likely to Return?
New research reveals how consumer preferences have changed and how retailers can adapt. As Stores Reopen, Which…
Jonathan Knowles, Patrick Lynch, Russell Baris & Richard Ettenson(MIT Sloan Management Review)
When Collaboration Fails and How to Fix It
Leaders can diagnose team dysfunction by looking for six common patterns. Beth was excited when her CEO asked if she…
Rob Cross and Inga Carboni(MIT Sloan Management Review)
Digital Fashion Week. What Are the Communication Tools Engaging in Today’s Luxury Landscape?
COVID-19 brought a new agenda in order to reinvent the fashion communication practices. Fashion Weeks all over the…
Fernando Aguileta
The Experience Disrupters
To compete in 2020, it’s not good enough to have a disruptive product. Your customer experience also needs to shine.…
Brian Halligan(MIT Sloan Management Review)
How to Market with a Cultural Approach: The Chinese New Year Capsule Collections Strategy
The Year of the Ox in China dominates all fashion collaborations in honour of a special date for the Chinese market.…
Fernando Aguileta