Colors are relevant in fashion and lifestyle. Color developers present a new range of color tones to enter the market every year. Today we analyze the color industry and the boost of a particular color.


Trend studios, fibers producers, and designers join forces to select, organize and push certain prints, color shades, and color finishes. It is a collaborative task, as a trend does not start magically. The process takes time as trends must meet certain requirements, such as novelty, attractiveness, and exceptionality or rareness.

Premiere Vision is one of the first market appointments where suppliers and buyers work together with the “dos” and “don’ts” of the season. The first editing selection starts here. Specifically, inside the fashion industry.

Although clothing and fabrics are part of the color chain, indeed, it is not the only industry that gets influenced by color. Graphic design, packaging, web pages, decoration, objects, and shopping windows sometimes align with the mandatory color of the season. 

In Color Psychology, colors can express our state of mind, also inner emotions. They can reflect the general social mood through symbolic expressions and meanings. When using color psychology, brands and platforms understand and sometimes predict human behavior. Academic literature has confirmed that color has a particular effect on the human response, even in a subconscious way. 

Brand managers, marketers, and publicists agree on the influence of color in advertising campaigns and brand aesthetic development. Colors modify reactions, perceptions in the general audience, and their significance is really valuable because they are present in our everyday life. 

Some fashion companies have used color as a strategic form to identify and distinguish their products from competitors. This way the brand remains perfectly recognizable inside the market. Schiaparelli’s shocking pink, Bottega Veneta’s green, Hermès’ orange, or Tiffany’s robin egg blue, now trademarked as “Tiffany Blue” are relevant examples of how a color can immediately recall a brand or a product. 

Color palettes and combinations shape every design around us, from logos to groceries, billboards, internet design, even food, and restaurant interiors, all of which create an impact on our thinking and sensory world. 


The Color Structure: How Companies Can Be Influenced by Color Releases

Many fashion companies work and collaborate with international suppliers, many of them assist in international fairs and have meetings with different teams around the world. A common color structure is mandatory to avoid mistakes within a design project. 

One of the most revered organizations is The Pantone Color Institute as it makes partnerships with global brands to “effectively leverage the power, psychology, and emotion of color in their design strategy”. The institute forecasts global color trends, advises companies, develops tools for designers, and it has become the color standard for many companies. 

It all started back in 2000 with the famous “Blue Cerulean” The Pantone Color of the Year Selection mission is to look for new color influences around the world. Art, entertainment, films, music, new artists, fashion, and travel are some of the analyzed industries to find The Color of the Year. 

This color strategy has influenced product development and purchasing decisions in multiple industries, such as decoration, and industrial design, as well as product packaging and graphic design.

Pantone’s color experts named “Very Peri” The Color of the Year 2022, “a dynamic periwinkle blue hue with a vivifying violet-red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”.

“Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet infused blue hue highlights the expansive possibilities that lay before us”, stated Laurie Pressman, Vice President of the Pantone Color Institute, as Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.

This year you must stay aware of finding Very Peri everywhere, from fashion collections to interior design projects; possibilities are infinite. The next time you have to make a color decision inside your brand or company, analyze trends and search for a color that suits your brand. 

Keeping up to date with color trends and understanding how the industry operates will make us more competent design professionals to make the right decisions.