Tech evolution and business digitalization emerged to stay since the past year. What are businesses doing to keep sales and meetings on track? We analyze the digital showrooms trend and some of its benefits.


In a world where the Covid-19 pandemic has changed every single rule about how we do business, digitalization has been taking its place inside organizations, helping them to adapt to this new reality. 

Due to meeting restrictions and the newly limited capacity of event venues, many business appointments such as fairs, fashion weeks, and product launches had to be held digitally to continue offering their products to the market;this was especially true in the decoration, fashion, and lifestyle industries.

The virtual or digital showrooms have improved sales operations by simplifying the meeting between professional buyers and brands, supporting the commercial channels, and keeping wholesale deals with the advantage of doing it all in a single click. 

One of the most frequent problems inside creative industries is the transcontinental travel appointments to access presentations, catalogs and product offerings such as textiles, decorative objects, furniture, and made-to-measure and pre-order clothing. 

The virtual showroom solves this issue since customers can view the collections no matter where they are. According to Gartner Research, digitalization is “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business”.

In this context, digital showrooms have been an efficient tool to optimize time, and financial resources for brands, also to stay innovative in times of  crisis.

The Advantages of a Virtual Showroom

In a digital environment, it is easy to schedule appointments and showcase the product offerings via the internet. Many advantages of digital showrooms are unlimited references to upload and show the products through virtual fitting rooms, where buyers can review the product’s performance and make their selection of size, color, texture, and shape. 

It is an innovative solution as everything is digitally exposed. The sales platform is strengthened, reaching for buyers and increasing business agreements with an extended international retail channel. 

Another advantage is how attractive the product is displayed. Through 3D technology, photography, and interactive videos, buyers can explore the offering digitally and place orders directly inside the digital platform.

Digital showrooms enable direct connection, eliminate travel, reduce unnecessary meetings, and allow fluid communication with buyers. The sales department can benefit from digitization by scheduling multiple purchases or sales appointments on the same day without even leaving the office.  

Virtual Showrooms: SaaS Technology to Be In the Loop

Below aresome software companies that are helping lifestyle brands to digitize. Digital showrooms make a simpler, more sustainable, and efficient business development.


Founded in 2010, JOOR is located in New York City. It is a large wholesale platform and data exchange for fashion, beauty, and home industries, connecting over 12,500 brands with 300,000 retailers across 144 countries every day.

Inside the platform, the user can create dynamic video moments to showcase the brand. The buyers can have a comprehensive review and reliably place wholesale orders, thanks to ORB360’s patented technology which provides spin, zoom, and some immersive and interactive features. 

Buyers can collaborate in a digital style board, allowing brands and retailers to develop a joint vision and finalize product curation. 


The data and technology company offers a brand performance cloud, to measure, optimize and connect any brand assets for fashion, luxury and beauty. They help brands to grow their businesses and streamline their processes. The data-driven cloud works with business intelligence, influencer activations, event organization, or public relations operations.

Brands can create digital showrooms allowing industry professionals to request product samples and download look-books and product images. They can also view and analyze the looks that are trending and receiving the most interest from industry insiders. 

The platform allows users to quickly view inventories, deliveries, outstanding samples, and team activity with interactive dashboards.


Matterport is a spatial data company focused on digitizing and indexing the built world. It is an all-in-one 3D data platform that enables anyone to turn a space into an accurate and immersive digital twin which allows designing, building, operating, promoting, and understanding any space.

Matterport technology captures the data needed for more precise bids without time-consuming site visits, and helps to accelerate decision-making. Designers can generate accurate point cloud data directly from a Matterport 3D model to quickly create CAD, Revit, or SketchUp models. 3D design templates can be easily replicated for other stores or digital showrooms.

Matterport can digitize any space, from homes, offices, and hotels to factories and shops, being extremely useful in creating a 3D digital showroom with complete accuracy.

Investing in business digitalization is worthwhile, and necessary to be competitive inside the market and  be prepared for future challenges.