Customer satisfaction is the first priority for the Event Designer, word of mouth and reviews are very important for clients when it comes to hiring this particular professional.
The first step is to understand that the role of the Event Designer is to translate the client’s idea into a physical reality and design. So whilst you can unleash your creativity through designing events, the focus should always be to transform the vision of your client into something tangible.
For this reason, it’s important to be clear with certain aspects from the get-go, this would include:
–Your Competencies
The clients needs to have very clear what you are capable of, this will control expectations and ensure there are no disappointments or misunderstandings down the line.
-The Contract
You must have a contract that leaves your services well-defined under the client’s budget.
–Flexibility and Assertiveness
Events always suffer last minute changes, they are expected, and design is also no different, it is a lot of feedback back and forth. For this reason you must be flexible, but at the same time this doesn’t mean following blindly the wants of the client, at the end of the day you are the expert professional so you must present your proposals with the confidence and assertiveness of such.
-Setting Up a Calendar
This gives a clear timeline which reduces uncertainty between you and the client.
In summary, it is all about managing expectations and keeping an honest and open communication with the client. Want to learn more in detail and from real-life anecdotes? Check out our Event Designer short course!