The New York Bridal Fashion Week, which usually features designers such as Vera Wang, Carolina Herrera, Marchesa, has officially announced that the bridal market would be moved to digital channels due to the coronavirus pandemic.
Some designers will present their collections through platforms such as Zoom or Join me, others will postpone their shows or presentation. Additionally, the Bridal Council will continue to upload bridal collections on their websites’ “Gown Gallery”, and the CFDA will promote designers through a digital lookbook collection on a centralized portal on its own website.
During this pandemic it is hard to ignore how much of the fashion world relies on in-presence experiences, and the many ways in which those experiences are trying to be transferred to online channels. Is it possible to do so? That remains to be seen. What is certain is that today’s professionals must be ready to react quickly to adversity, and know how to use all of their resources efficiently. Study with us, and gain the frameworks you need to have a successful career.