Today we share some easy steps to understand what a digital marketing funnel is, and how to use the AIDA model in the best way for your marketing strategy to succeed.

Digital marketing is simple marketing, although from a technological and hyperconnected perspective, using the internet as the prime digital medium to interact with possible customers. 

Digital platforms are increasingly rolling tactical marketing plans to capture your attention during your internet journey, either to search for information, ask a question, chat with people through applications or compare opinions about a product or service that interests us. 

Look at these numbers and facts and consider them: 

 

  1. According to GWI market research, a typical internet user between the ages of 16 and 64 spends close to 7 hours online. 
  2. Digital 2021 Global Overview Report stated that more than 330 million people started using the internet in the past twelve months. 
  3. The global internet users are up to 4.72 billion, meaning six in ten people around the world now use the internet. 
  4. According to Statista, there are 4.28 billion mobile internet users, and over half of all Google search visits (56%) take place on a mobile device. 
  5. 66% of companies use online advertising, and their favorite channels are: social media ads, display ads, paid search marketing, and retargeting ads, according to The Manifest. 

If you have a brand or a lifestyle project, you should be aware of the benefits of a well-planned online marketing strategy. 

You must be aware of the uses of a marketing funnel to capture attention and turn internet users or visitors into clients. 

What Is a Digital Marketing Funnel Exactly?

A digital marketing funnel is a sequential strategic process that shows your customer journey from the moment they “meet” you online, to the moment of purchase of your products or services. The funnel takes into consideration the steps or the stage your customer is at, to identify what type of stimulus the client needs and drive to them useful content to help their purchase decision. 

The digital marketing funnel is a framework to identify qualified internet traffic and convert them into customers. Some models play a relevant role in client conversion. 

The AIDA Model: 

This is a well-established model to cover the standard phases of the purchase decision process, and it is very simple to approach. AIDA is an acronym for Attention, Interest, Desire, and Action; these stages trace your customer’s journey attitude towards your product or service. 

The digital marketing tactical goals must attract the customer’s attention; maintain customer interest over time; arouse desire, and finally, get into action. 

Attention: 

Consider the best ways to attract the customer’s attention, first to generate online traffic, and second, to create brand awareness. You should research what topics resonate with your targeted audience, such as needs, goals, interests, desires, and problems. Once you identify them, be creative in developing triggering content, being emotional or rational, to attract them to your brand. 

Interest: 

Be informative, do not be shy about giving all the support you can. If you already capture your customer’s attention, it is a waste of effort if you do not keep them informed and well-documented on your product, highlighting the product’s benefits.  

Desire: 

In this stage, people are comparing competitors, you must try to be on top of mind when they choose. You must project your brand as desirable, show them how your solution or products can fulfill their needs, and portray your brand in the best possible way.

Action: 

Desire is nothing complete without a call-to-action. Make sure your customers take real action regarding your offer, such as clicks, subscriptions, inquiries, and hopefully, purchases. 

A digital marketing funnel is useful to “convert” users or visitors into customers in the digital sales channels. A digital marketing communication perspective encourages the targeted audience to engage in a specific action.

Your task as a digital marketer is to generate visits and traffic to your e-commerce or your digital sales platform, then, to ensure visitors are captivated and also interested in what they find. Provide the information, comparatives, and ways to evaluate your products, make them decide. When they make an order, guide them through the process to complete the payment. At last, bind your client to the website or social platforms to encourage repeat purchases. 

Digital marketing helps you to promote and sell products and services using marketing tactics such as digital content, social media marketing, online search marketing, and email marketing. Improve your digital marketing funnel, invest in understanding your customer, and continue developing creativity to keep it.