Son of a Tailor is known as a custom-clothing company. But, the startup is also a forward-thinking business sitting at the intersection of technology, design, and environmental strategy, which uses innovation as a core process in aim to eliminate waste in the clothing production.
It was launched in 2014 as a Kickstarter campaign with a single approach: to produce high quality t-shirts. Nowadays, the startup offers a range of essentials for the contemporary man.
Son of a Tailor is co-founded by Jess Fleischer and Andreas Langhorn, both with complementary backgrounds. Fleischer is a former engineer, whose professional journey includes eBay and consulting firm Booz & Co, with 10 years of experience in supply chain and Lean manufacturing; Langhorn, on the other hand is an art director professional, a founding partner of visual media production house Star Athlete Music & Sound Design, that specialises in visual media content across digital platforms with clients such as Nike and Microsoft.
The core spirit of Son of a Tailor is born out of the frustration with wasteful production approaches, a lack of quality and fit in garments, and a deep customer dissatisfaction.
Son of a Tailor has built an online platform and developed a precise algorithm to easily make a unique tailored range of garments by merging technology, and a smart supply chain. Its aim is to take care of everyone involved; the people who produce it, the people who wear it, and to improve the industrial process itself to meet sustainable goals.
The company is a venture-backed start-up with existing investors such as, Founders, InQvation, Thomas Ryge, and Morten Strunge. Last year, the Copenhagen-based start-up received 7M USD investment from eEquity, a leading digital growth investor, to drive change in the fashion industry’s supply chain.
This new positive landscape arrives with the profitability of the brand, despite the Covid-19 outlook, the startup has doubled its customer base and sales in 2020 while creating value for its customers, and doing things differently from the traditional fashion massive production model.
“I see this as proof that investors recognise the massive customer response to our agenda of fundamentally changing the fashion industry” Jess Fleischer, Co-Founder of Son of a Tailor
The new capital will strengthen its position as a global leader in made-to-order clothing, besides making further investments in production. Jörgen Andersson, a former H&M and Uniqlo executive brand and marketing director, joined Son of a Tailor’s Board of Directors, supervising the company’s mission to revolutionize the supply chain in fashion.
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