Do you want to promote your interior design and decoration studio? Today we share digital tools and strategies you can use to start and market yourself wisely.
Interior Design and Decoration professionals constantly communicate their projects and ideas to reach a customer base. Many of them have worked before in a consolidated studio to gain experience.
If this is your case, you already know how it works. However, flying solo is not like working under big wings.
Below you will find five strategies to strengthen your communication efforts and marketing tactics if you have launched your own design studio, and want your client portfolio to grow.
Create a Visually Stunning Website to Promote your Brand
Many interior designers and decorators are well-known inside a small social circle. New consulting and new projects come by past client recommendations and word-of-mouth. This is extremely valuable for building a client’s portfolio as people will contact you directly referred by a friend of a friend.
However, not all cases are identical. This is the reason why you should build an online presence for potential customers to know about you and your work, locate you, and finally contact you for a possible decoration project.
The first thing you have to do is create an attractive website that communicates your specialty as an interior designer or decorator. Your potential client must identify the type of projects you do and your trademark style through web images and your content. .
When it comes to positioning your studio, you must define your niche market, specializing in home decoration is not the same as specializing in commercial space development for example. Once you define your target, build your own vocabulary to write your business’ web descriptions..
In the contact section, it is mandatory to never have a free email domain. Paying for a personalized email will project professionalism onto your brand to generate trust when someone emails you.
For the web’s visual design art, produce images that represent you as a studio. They could be past projects, a personalized composition of graphics, collages, or any other visual attribute that sets your brand apart from competitors. Branding and aesthetics matter.
Design All Your Social Media Accounts as a Business Landing Page
Social selling is rising up. To get on the right track you should use all social networks at your disposal.
Choose the name of your brand studio and subscribe on all social media, from Facebook, Instagram, YouTube, Twitter, to TikTok. You do not need to use all the accounts to draw up your communication strategy, however, you can protect your username, in case you might use the platform in the future. As a strategy, provide all contact information in the social media profiles, webpage, email, studio address, and telephone. This way, even if you are not active on that particular social media app, if a client reaches for you, they will immediately know how to contact you.
For example, Instagram can serve as a portfolio for your projects and an adaptation of your website. That content can generate client leads and spread your reputation as a design professional. Use social media as a business card and for what suits you best.
Share Your Projects in a Digital Layout
Digital presentations are a powerful tool for junior designers and decorators, as image in this field is everything. Create and share with your digital community 3D renders of your projects. High-resolution mockups work as magnets to attract people interested in design and decoration, as people crave the final outcome. In a commercial strategy, hyper-realistic 3D photos will help your clients to see the project accurately and visually more attractive.
Home staging photos are a type of communication tool that will amplify your brand’s aesthetics to reach potential customers either through your Instagram profile or through your Facebook community.
Write a Newsletter and Share Reviews
An accurate review is one of the reasons customers in the digital age trust brands or services. Create a space on your website dedicated to customer testimonials where they can share the experience of having used your services.
Another marketing and communication touchpoint to reach clients is email. For example, you can launch a deco-newsletter providing knowledge about interior design, textures, color trends, and how to solve space problems, to mention some topics. Content newsletters are gaining over the commercial ones. Build your email database and select relevant topics for your audience, such as recommendations, decorating tips, tutorials, or DIY advice.
Become a Source for Inspiration
Every decorator and interior designer has a creative universe of their own. Interests, inspirations, references are just a few examples. Share this information with your followers; show them where to find inspiration and the decorative references, furniture creators, architects, or people from the art world you are passionate about. This imagery around you will reinforce your positioning as a studio manager creating emotional ties with your potential customers.
Promoting your decoration and interior design studio is an everyday job. Try different strategies until you find what is best for you and your team.
Do you want to learn more about this topic? Find more in the Interior Design program.