Oliver Eckart

German Professor Oliver Eckart, CEO at 2becontinued strategies, specialized Brand & Digitization Consultant for Consumer & Retail, shares with us today the top 5 skills to succeed as a retail manager!

1. Empathy 

You must understand consumer/shopper needs, wants, and all relevant trends.

2. Creativity

You will need it for pragmatic problem solving, and for attention to detail to present offering

3. Operational skills

These include: project management, business administration, fast decision-making (retail is detail).

4. Strategic Mind 

It is absolutely necessary to see beyond operational day-to-day work as the role of retail will be transformed drastically.

5. Knowledge 

Due to current trends, retail professionals must specifically have knowledge in sustainable solutions, ecologically and economically, and in technology to automate standards. 


Learn all these skills in our Retail Management and Digital Customer Experience Diploma course, available 100% online and worldwide.