The values of fashion are changing. We associate fashion to beauty and luxury, both related to the creation of aspirational standards with an aura of unattainability, these three concepts seem to be married, they promote one another. Today we see all of these concepts evolve. By demand, the beauty standards promoted by the industry are becoming more and more realistic, dropping some facades, whilst still promoting an aspirational standard difficult to achieve, loving yourself as you are. 


When we look at the most used social network system in fashion to promote the traditional luxurious aspirational lifestyles ban a filter that indirectly encourages its users to not accept themselves, we are looking at the consumer demands of the new generations, the evolution of the industry as whole as a result, and finally the coveted new aspiration: “accepting yourself”.

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