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The fourth edition of this Diploma course is made in partnership between ELLE, Complutense University of Madrid, and Mindway Liberal Studies.
Basic Program Information
The diploma course of Marketing and Communications for Fashion and Luxury Brands will teach you the frameworks to identify the needs of the sector and how to quickly adapt to them.
Throughout the 6 months duration of the program, you will gain a deep understanding of the digital environment and the practical application of digital strategies. You will also learn to develop your own marketing and communications plan attending to the necessities of a brand and all of the actions it can entail. Skills gained during the program include learning how to organize a fashion event, how to manage specialized press, and to identify the different types of consumers as well as how to cater to them. You will learn all you need to know about the fashion and luxury industries by analyzing its characteristics, trends, and its specific features.
Modules:
- History of Fashion
- The Consumer
- Marketing in Fashion and Luxury Companies
- Communications
- Public Relations and Specialized Press
To see the complete syllabus download our program brochure.
Duration
This diploma course has a duration of six months from November 15th to May 15th.
In our continuous evaluation students are graded based on theoretical tests at the end of each module, and the completion of practical assignments.
Duration: 6 months
Obtained Certification
Upon completion of this program, students will receive a Diploma issued by Complutense University of Madrid certifying that the student has completed all academic requirements of the course.
Graduates from this program become alumni of the Complutense University of Madrid, joining the 7 Nobel Laureates who also graduated from one of the oldest universities in the world.
Complutense University of Madrid is the third largest on-site university in Europe and one of the most prestigious in the Hispanic world. It is made up of 26 schools, ranging from humanities to law and architecture. Besides collaborating with ELLE Education, Complutense University of Madrid also collaborates with Oxford University, Pathéon-Sorbonne University, La Sapienza University, USC Berkeley, and Harvard University.
Our programs are designed to adapt to your schedule and your pace. You can work at the same time you complete one of the programs or more. Diploma courses have a duration of 6 months, in which you will see a total of 50 hours of content.
You may access the lectures and guest speaker addresses when it best fits your schedule within the established times for the closing of the module. All videos are available on the Online Campus and can be seen as many times as possible.
In order to be admitted into our diploma courses you must:
- Be over 18 years of age
- Have a high school diploma or experience in the sector
- Provide a valid identification
- Fill out our online application
- Provide us with your CV
- Have a passion for fashion and lifestyle!
The course payment must be done by choosing one of the following options:
- Full payment of the fees upon registration.*
- Payment in two installments. The first installment will be due at the moment of registration, and the second installment will be due two months after the first installment payment.*
- Financing: Finance your diploma course for up to 6 months (10 euros handling fee per month). This payment option is only available through credit/debit card payment.
*Payment options include credit/debit card or bank transfer.
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