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Edition V- Last spots available!

The Fifth Edition of this short course is made in partnership between ELLE, and Mindway Liberal Studies.

Basic Program Information

In this short course you will learn in detail how to design and develop a lifestyle brand entirely from a scratch. You will learn how to create a business model with a strategic vision, taking into account how to create, capture, and deliver value. 

Additionally, you will delve into the design process and production of your product, also learning how to optimize the latter. By the end of this short course you will be ready to launch your product with a proper marketing and communications plan, and knowing how to manage your brand image on digital channels.


  1. Brand and Business Model
  2. Design Process and Product Production
  3. Launching and Communication of the Brand

To see the complete syllabus download our program brochure. 


This short course has a duration of two months from October 15th to December 15th with a total of 16 hours in lectures and guest speaker addresses.

In our continuous evaluation students are graded based on theoretical tests at the end of each module, and completion of practical assignments.

Duration: 2 months

Lectures: 13 hours

Guest Speaker Addresses: 3 hours

Obtained Certification

Upon completion of this program, students will receive a certificate issued by ELLE Education confirming that the student has completed all academic requirements of the course. 

Our programs are designed to adapt to your schedule and your pace. You can work at the same time you complete one of the programs or more. Short courses have a duration of 2 months, in which you will see: a total of 13 hours of lectures, and a total of 3 hours in Guest Speaker Addresses. 

You may access the lectures and guest speaker addresses when it best fits your schedule within the established times for the closing of the module. All videos are available on the Online Campus and can be seen as many times as possible.

Click here to view the faculty for this program.

In order to be admitted into our short courses you must:

  • Be over 18 years of age
  • Provide a valid identification
  • Fill out our online application
  • Have a passion for fashion and lifestyle!

The course payment must be done by choosing one of the following options:

  • Full payment of the fees upon registration.
  • Payment in two installments. The first installment will be due at the moment of registration, and the second installment will be due two months after the first installment payment.

*Payment options include credit/debit card or bank transfer.

Related Programs

Marketing and Communications for Fashion & Luxury Brands

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