The Importance of Branding

“89% of marketers claim building brand awareness is their top goal” (lucidpress). Nowadays, branding is a priority for businesses. Nowadays, branding is a priority for businesses. For instance, in the fashion industry, it’s essential since its core sales concept is lifestyle, and you can’t promote lifestyle without a brand!

Even if products are original and high quality, consumers are exposed to more than one brand for the same product so what makes the difference are aspects such as the values of the brand, the voice, a great logo, and overall the lifestyle it promotes; this is what creates communities, if your brand has an identity, like-minded individuals will be attracted to it. In the social media era, there is no way to sell without having a clear brand that can be promoted through different social networks.rks.

If you  would like to find out how to build your brand from a scratch take a look at our How to Create a Brand short course!